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Given the pen success it was marketed also in France and in 1909 a branch was open in New York. But despite these fountain pen being much better from the technical point of view than the american competing models, the [[De La Rue]] did not make significant efforts to publicize its products in the high competitive U.S. market, not having a significant success. In the same year are cited some new models named ''Empire'', ''Elfin'' and ''Express''.

Given the pen success it was marketed also in France and in [[1909]] a branch was open in New York. But despite these fountain pen being much better from the technical point of view than the american competing models, the [[De La Rue]] did not make significant efforts to publicize its products in the high competitive U.S. market, not having a significant success. In the same year are cited some new models named ''Empire'', ''Elfin'' and ''Express''.