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Creata pagina con 'During the '50s the company underwent a continuous decline in sales caused by the growing market share of the ballpoint pen. Bayard try a revival in 1956 with the [[Souver...'
During the '50s the company underwent a continuous decline in sales caused by the growing market share of the ballpoint pen. [[Bayard]] try a revival in 1956 with the [[Souverain de Luxe]] model, a streamlined pen, with [[hooded nib|covered nib]] and [[accordion filler]], produced with a metal cap. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]], but the decline continued relentlessly until the final closure in the mid of '70s.