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| [[Image:Logo-KWG.svg|thumb|Logo KWG|200px|left|The ''Badische Federhalterfabrik Knust, Woringen & Grube'' logo, before [[Kaweco]] acquisition.]] | | [[Image:Logo-KWG.svg|thumb|Logo KWG|200px|left|The ''Badische Federhalterfabrik Knust, Woringen & Grube'' logo, before [[Kaweco]] acquisition.]] |
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| + | The first company pens were sold in shopping malls under the brand [[Aurumia]], and were presented in various versions (''Real'', ''Liga'', ''Supra'' e ''Spezial''). The company obtained a good success selling over 20,000 units in the first year. In [[1927]] the company introduced some new models, particularly noteworthy was the [[Aurumia|Aurumia Original]], a [[button filler]], also made in [[celluloid]], very similar to the [[Duofold]], which was guaranteed for 5 years. In the same year was also created a new line of [[safety]] fountain pens, the [[Colleg]] in the economy segment addressed to students that also was a great success, multiplying by six times the production since the beginning of the [[1926]]. |
− | The first company pens were sold in shopping malls under the brand [[Arumia]], and were presented in various versions (''Real'', ''Liga'', ''Supra'' e ''Spezial''). The company obtained a good success selling over 20,000 units in the first year. In [[1927]] the company introduced some new models, particularly noteworthy was the [[Arumia|Arumia Original]], a [[button filler]], also made in [[celluloid]], very similar to the [[Duofold]], which was guaranteed for 5 years. In the same year was also created a new line of [[safety]] fountain pens, the [[Colleg]] in the economy segment addressed to students that also was a great success, multiplying by six times the production since the beginning of the [[1926]]. | |
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| + | In [[1928]] were resolved disputes with [[Parker]] for the use of [[button filler]], and were introduced four new celluloid models in for the [[Aurumia|Aurumia Original]] ''"U"'' series, where had been used a letter ''"U"'' in the absence of a better brand, probably to indicate the initial for ''unbreakable''. Was also introduced a new line, the [[Meisterklasse|Aurumia Meisterklasse]], more expensive. New models met with great success and at the end of the year the plants were operating at full capacity, and barely able to meet the demands. |
− | In [[1928]] were resolved disputes with [[Parker]] for the use of [[button filler]], and were introduced four new celluloid models in for the [[Arumia|Arumia Original]] ''"U"'' series, where had been used a letter ''"U"'' in the absence of a better brand, probably to indicate the initial for ''unbreakable''. Was also introduced a new line, the [[Meisterklasse|Arumia Meisterklasse]], more expensive. New models met with great success and at the end of the year the plants were operating at full capacity, and barely able to meet the demands. | |
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| + | In [[1929]] ''KWG'' was looking for a trademark that would replace the unattractive [[Aurumia]], and started contacts with Max Sauter, the [[Kaweco]] liquidator. After months of negotiations in September 31, 1929, ''KWG'' bought the brand and changed its name to ''Kaweco Badische Füllhalterfabrik, Woringen & Grube''. |
− | In [[1929]] ''KWG'' was looking for a trademark that would replace the unattractive [[Arumia]], and started contacts with Max Sauter, the [[Kaweco]] liquidator. After months of negotiations in September 31, 1929, ''KWG'' bought the brand and changed its name to ''Kaweco Badische Füllhalterfabrik, Woringen & Grube''. | |
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| + | From that moment on the ''KWG'' brand was completely abandoned, the [[button filler]] [[Aurumia]] models of the "U" series were [[Kaweco]] rebranded as [[Meisterklasse|Kaweco Meisterklasse]], in the same colors. The line [[Colleg]] was maintained as [[Colleg-Extra]] and became a real line of cheaper products, aimed for use at school. The company continued its activities as [[Kaweco]]. |
− | From that moment on the ''KWG'' brand was completely abandoned, the [[button filler]] [[Arumia]] models of the "U" series were [[Kaweco]] rebranded as [[Meisterklasse|Kaweco Meisterklasse]], in the same colors. The line [[Colleg]] was maintained as [[Colleg-Extra]] and became a real line of cheaper products, aimed for use at school. The company continued its activities as [[Kaweco]]. | |
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| + | {{ModelList|KWG}} |
| {{BrandChrono|KWG}} | | {{BrandChrono|KWG}} |
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| {{CategorizeBrand|Germania}} | | {{CategorizeBrand|Germania}} |
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