Translations:Bayard/12/en
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In that same period[1] the Le 4 de Bayard, a new economic line cheaper than the Special 8, was introduced and also two other flagship sub-brands were used directed towards two different market segments: the Excelsior brand for the second tier of medium quality pen production, and the Alpin brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.
- ↑ the two trademarks and the new model appear in this price list of August 1939
